Sellics vs. CashCowPro vs. AMZPing

This is a comparison review of the three popular profit dashboard tools for Amazon sellers - Sellics, CashCowPro and AMZPing.

Sellics and CashCowPro provide multiple features, like Keyword Research, PPC Manager, A/B Testing etc - but this article will focus solely on their profit dashboards.

What fees and costs are accounted for?

Here is a table with a list of fees and costs, showing if they are included or not in the three apps.

 

 Sellics

 CashCowPro

 AMZPing

Manufacturing Costs & Shipping

Amazon Fees

Sponsored Ads PPC Costs

Headline Ads Costs
Promos

Refunds and Refund Fees

Sales Tax (VAT, State Tax, etc)

Monthly Storage Fees

Long Term Storage Fees

Reimbursements

Inventory Placement Fee
Aggregated Marketplaces View

Miscellaneous Business Expenses

Merchant-Fulfilled Shipping Costs

Sellics team are working on Profit Dashboard 2, which will include Refunds, Miscellaneous Business Expenses and Merchant-Fulfilled Shipping Costs. For now, they have very limited expenses that their Profit Dashboard is tracking.

CashCowPro's future plans for more features have not been anounced. But surely they've been receiving a lot of requests to add them, so I can expect they will eventually do it.

AMZPing is now working on adding Miscellaneous Business Expenses and other Amazon fees, like Lightning Deals Fee and Early Bird Reviewer Program fee.

None of the three software tools have all expenses covered fully at the moment, so you will have to compromise on those, depending what's more important to you. 

What Amazon marketplaces are supported?

There are 11 countries where you can sell your products on a country-specific Amazon marketplace. Here is a list of which countries each of the software tools supports. The bigger the marketplace, the more apps support it. 

 

 Sellics

 CashCowPro

 AMZPing

 

Amazon.com - USA

 

Amazon.ca - Canada

 

Amazon.com.mx - Mexico

 

Amazon.co.uk - UK

 

Amazon.de - Germany

 

Amazon.fr - France

 

Amazon.es - Spain

 

Amazon.it - Italy

 

Amazon.co.jp - Japan

 

Amazon.in - India

 

Amazon.com.au - Australia

 

Amazon.cn - China

Sellics does not have an aggregated view where the stats from all marketplaces would be combined - you will see data separately for each country. They are working on making this feature available, but there is no Estimated Date of when this will be live.

CashCowPro has an option to combine the stats for USA, Canada, Mexico, UK, Germany, France, Italy and Spain into one number. They don't release many updates, so I am thinking the other countries will not be added soon.

Stats from all marketplaces are summed up into one number in AMZPing. You can also view each country stats separately. It's all converted to the currency of your choice. AMZPing is the only one that supports Amazon Japan, Australia and India at the moment. 

How do other features compare?

 

 Sellics

 CashCowPro

 AMZPing

Live Page Refresh to show new sales

Stats summed up from all Amazon marketplaces

Free Trial

CC Not Required - 14 Day Trial 

CC Required - 10 Day Trial

CC Not Required - 14 Day Trial 

Number of Amazon Marketplaces supported

8

8

11

Additional Features

 

PPC Manager, Ranking Tracker, Review Tracker, Inventory Manager

Product Research, A/B Testing, Keyword Ranking Tracker, Inventory Manager

Inventory Overview, Hijack monitoring, To-Do list

 

Choice of Preferred Display Currency

Notifications on daily sales by Email

What are the pros and cons of each Dashboard?

Sellics Dashboard looks like this:

 

Sellics best feature on the Profit Dashboard is their highly configurable trends graph. My favorite option is to view my PPC Sales compared to PPC Costs, using breakdown by day:

 

There is an option to see all stats for one product that you select in Sellics. It's really useful to have a breakdown like this, as you can analyze the trends, costs and profitability for every product individually. The Orders tab has links to the order details pages on Amazon Seller Central - very handy:

Sellics Screenshot Breakdown by Product

 

I really like that in Sellics you can see how many of your sales came from Organic search and how many from Sponsored Product Ads:

Sellics Revenue Breakdown PPC Sales vs Organic

 

Sellics shows and counts promos that are not created by me as a seller, but created for the buyer by Amazon. For example, shipping promos. They are counted and displayed in the app as well, even though I did not create it. This promo value is then added to my revenue and then subtracted from it. So the revenue numbers become inflated.

 

I am an FBA seller, so I don't ship the products myself - Amazon manages the shipping - but in Sellics I still see Shipping included in my Revenue and later subtracted from the Revenue as Promos. Ideally, I would like to not see this extra revenue at all. 

Sellics includes Shipping even for FBA sellers

 

Sellics historical data is limited, so you will not be able to see your sales from one year ago, if you only started using Sellics today. They pull only 1 month of historical data for Profit Dashboard.

Sellics Screenshot One Month History

 

CashCowPro Dashboard looks like this:

CashCowPro Dashboard Screenshot

 

CashCowPro has a really nice feature for breakdown by ASIN. You can see product trends showing your sales or net profit for example: 

CashCowPro Screenshot product trends sales net profit

 

I like the option to see previous period data compared to the current selection in CashCowPro. For example, if I select  'Last 30 Days', I can see my stats for the 30 days before that period as well. It gives me a good insight on how my business has been progressing: 

CashCowPro screenshot comparing sales vs previous period

 

You don't need to leave CashCowPro app and go to Seller Central to see all important details about selected order. You can check the fees applied and view customer details from here:CashCowPro Screenshot Order Details

 

CashCowPro presentation is a super busy spreadsheet-like list, listing all relevant and irrelevant things at once. With so many details it's hard to quickly see how the sales are going with one glance:

Cash Cow Pro Screenshot Very busy stats table

 

When I select TODAY to see what I sold, CashCowPro lists all products even if there were no sales. I would prefer not to see all those zero rows.

CashCow Pro screenshot showing products without sales

 

CashCowPro's breakdown by product does not sum up sales from all Amazon marketplaces, like it does in the Dashboard. I can only see product trends for a specific country. I wish to be able to see how one product has been doing across all marketplaces.

CashCowPro Screenshot Select a Product

 

AMZPing's Dashboard looks like this:

 

AMZPing combines stats from all marketplaces, into one number. You can choose your preferred currency, in which to see all the data. You can then expand each row to see which country sold how many units:

 

VAT or other local sales tax are included in profit calculations in AMZPing. You can set the % of sales tax that you’re collecting, in product settings:

 

AMZPing has useful widgets, like Inventory Value. You can see how much profit you would make if all your inventory would be sold today:

 

It also makes a Ka-Ching sound on every new sale, and refreshes Sales Overview page automatically, even if you are working in another tab:

 

The only way to enter product costs like manufacturing and shipping is manually, bulk upload can only be done by emailing support - there is no self serve option yet.

 

If you change the manufacturing or shipping costs, it propagates all across your stats. It would be nice to keep the original costs for older sales, and start applying new costs from the date you specify:

How do these tools look like on mobile?

Sellics and CashCowPro were not designed for mobile and are hard to read without zoom, while AMZPing looks beautiful:

Sellics CashCowPro AMZPing Mobile app

Sellics was designed for desktop use only, and on mobile it simply shrinks to fit the size of the screen. Font becomes super tiny and is hard to read. Navigating is hard, but with some zooming and side scrolling it can still be used.

CashCowPro was also designed for desktop use only. You will still be able to see your data, but it will not be easy to select those tiny little buttons and links.

AMZPing was designed to show a special modified view for mobile, so you will see your data easily without any zooming or side-scrolling.

How do the prices compare?

Sellics pricing is based on your yearly revenue. So if you're doing 60k (which, assuming a 40% margin, is $2,000 profit a month) - you will pay $97. It can quickly get costly if your products are priced high or your margins are low. Sellics pricing is more suitable for private label sellers. If you're an arbitrager or a wholesaler and your margins are slim, you may find it expensive.

Sellics Pricing Plans

 

CashCowPro used to be only $30, but they have recently raised their prices to 50$ per month. It's a flat rate, and is still a great deal - considering all additional features that are included.

CashCowPro Pricing Plans

AMZPing charges 20$ for the first month, and after that the monthly fee depends on the number of orders you have that month:

Conclusion

If it's enough for you to know approximate profitability, you don't need exact figures and you would like to get additional features like PPC Manager or Ranking Tracker - you will choose Sellics. If you'd like to have many useful features in the same app, like A/B Testing, Product Research and a pretty good Profit Dashboard - you will choose CashCowPro. If you sell on multiple marketplaces (especially on Japan or India), and want to have more accurate numbers for profitability - you will go with AMZPing.

Paulina
Paulina

I am the founder of AMZPing and an Amazon seller myself. When I started selling on nine different Amazon marketplaces, including Amazon Japan, I realized there were no software tools on the market which would sum up my sales from all countries. I also did not like the cluttered, spreadsheet look of most apps. So AMZPing was born. My articles are primarily about software tools for Amazon sellers and case studies where I explore all things Amazon.